How We Collect Your Data?

Your personal data is a valuable asset that must be preserved. That’s why you need to know exactly how they can be used. This Privacy Policy was created precisely for this purpose.

We collect data when you access our website, perform searches, schedule a conversation, participate in promotions, online events, fill out forms, such as when submitting comments, requesting services, or joining email mailing lists.

We also collect your data when you access our site from your computer, mobile phone, smart TV, and/or other access devices. The data collected from your access includes: your approximate location (latitude and longitude); your IP address; information about your access device (such as unit identifier, advertising identifier, name and type of operating system); information about your internet connection; type of browser; and the pages and content you access.

Using Cookies

Cookies are used to observe visiting habits. They allow us to remember your preferences, deliver ads, and analyze audiences. Learn about our Cookie Policy to understand how we use them.

Can I request or delete my data?

At any time, you can request your data. You have the right to receive them in a simplified format.

You can also request the deletion of your data. Within 180 days, we will permanently delete them. After deletion, Optidata may retain your data only:

• For the period necessary for judicial, administrative, and arbitral processes.
• To comply with legal and/or regulatory obligations.
• For the regular exercise of rights, such as enforcing Optidata’s rights based on applicable service contracts and/or Terms of Use, or in anonymized format.

How We Use Your Data?

We use your data for the following purposes:

1. Communicate with You: We collect your data to improve our products and services, respond when you get in touch, and keep you informed about relevant matters:

   • Respond when you get in touch, according to the established relationship with you.
   • Conduct surveys and research to test, resolve issues, enhance, or evaluate our products and services.
   • Communicate about events, announcements, via your email account, text message, messaging app, and phone call (including telemarketing).
   • Inform about changes in our terms, services, or policies (including this Policy).
   • Offer new products and services to you through your email account, text message, messaging app, and phone call (including telemarketing).

2. Personalize Your Experience: Your data helps us create a more personalized experience by selecting content and advertisements based on your interests:

   • Select and customize ads for you, inside or outside of our site.
   • Customize the content and advertising we show on our site.
   • Make inferences about content and topics that may interest you.
   • Identify and recommend Optidata content, products, and services that may be of interest to you.

3. Comply with Legal and Regulatory Obligations: Your data may be necessary for us to comply with legal and regulatory determinations and measures, both judicial and administrative:

   • Fulfill legal, judicial, and administrative determinations and requests from competent authorities.
   • Take or initiate legal, judicial, and administrative measures to defend our rights, including in any judicial or administrative process.

Who Do We Share Your Data With?

We may share your data with third parties who adhere to our security and confidentiality standards.

Third Parties:

Your data may be shared with the categories of third parties (below) always in accordance with this Policy and applicable legislation, for the purposes established below.

Marketing Automation Platforms

To store your data and automate the process of sending marketing emails, SMS, and telemarketing. In these circumstances, your data will be stored and processed on third-party platforms, which may be located in Brazil or abroad.

Marketing Service Providers

To provide relevant advertisements tailored to your profile, email marketing, telemarketing, SMS, and social media services, we rely on third-party services.

Government Authorities

For: (I) complying with legal, judicial, and administrative determinations and fulfilling requests from competent authorities, and (II) taking or initiating legal, judicial, and administrative measures to defend our rights as outlined in this Policy, including in any judicial or administrative process. (III) Government Authorities refer to police authorities, public entities, and/or other government organizations.

Business Partners

To (I) improve our products and services; (II) expand our business; (III) develop new business.

Why Are These Data Collected and Processed?

Google Ads:

Google Ads is an online advertising tool that displays ads in the form of sponsored links as soon as a person performs a search, based on the keywords used during the search. The privacy policy of Google Ads can be accessed here.

Facebook Ads:

Facebook Ads is Facebook’s paid media system that offers various ad formats. With it, we create campaigns and promotional strategies for Optidata on Facebook and Instagram. The privacy policy for Facebook Ads can be accessed here.

RD Station:

RD Station Marketing is a tool for Digital Marketing automation. We use it to gather key features for our marketing strategy, such as sending newsletters, storing landing pages, and email contacts, where you signed up for our newsletter or service pages. The privacy policy for RD Station can be accessed here.

How Long Do We Keep This Data?

Optidata will only retain your data for the time necessary to fulfill the purposes for which they were collected, including for legal, contractual obligations, accountability, or any request from competent authorities. In the case of newsletter subscriptions, we will keep your contact as long as you choose to continue receiving our content.

How Do We Protect Your Data?

In addition to treating the data in accordance with this Policy, we also collect and process your data anonymously, so that you are not personally identified.

We adopt practices aligned with technical and regulatory market standards for data security and privacy, with comprehensive actions in technology and organizational processes.

Our measures to preserve your data against unauthorized access, use, alteration, disclosure, or destruction include physical and logical protection of assets, encrypted communications, access management, adherence to secure software development, and internal compliance policies.

All these controls are continuously reviewed to keep up and react to the context of threats on the Internet. Nevertheless, it is not possible to guarantee that our services are completely inviolable. But rest assured: we have teams ready to detect and respond promptly in the event of any incident that compromises the security of your data or our services.

How to Contact Us

The General Data Protection Law (LGPD) establishes rules on how personal data (from individuals) should be treated in physical or digital environments. The goal of this law is to protect your rights to freedom and privacy.

At Optidata, we have specialized professionals to ensure the privacy and security of the data of all customers and users who access the site. We also provide services to ensure that your company complies with the General Data Protection Law (LGPD).

If you have any questions or concerns about our policies or the treatment of your data, contact us through our phone +55 49 3199-4242 or the responsible DPO professional.

Responsible DPO: Flaviano Esteban

Email: dpo@optidata.cloud

Changes to the Policy

We are always improving our Privacy Policy and our Cookie Policy, and changes will be reflected on these pages. So, before using any of our services, take a look at them. You will always be notified of any changes, either through notices on our site, by email, SMS, or through other means.

When we make changes, we will update the date on which the last change was published (February 25, 2021).

Remember: by continuing to access the services after such changes take effect, you agree to be bound by the new version of the Policy.

Cookie Policy

Privacy is a serious matter, and we are committed to ensuring and preserving yours.

Using Cookies

Cookies are used to observe visit habits. They allow us to remember your preferences, deliver ads, and analyze audiences.

What Are Cookies?

Cookies are small text files sent and stored on your computer. These small files serve to recognize, track, and store your browsing as a user on the Internet.

Why Do We Use Cookies?

The use of cookies to track and store information enables us to offer a more personalized service, according to the characteristics and interests of users, even allowing the offer of specific content and advertising for each person, benefiting the user experience.

In general, cookies are used to:

• Provide differentiated services, remembering who you are and what your browsing habits are.
• Calculate audience size.
• Measure certain browsing patterns, mapping which areas you have visited and your overall visit habits. We use this information to check the browsing routine of our users and thus offer increasingly personalized content and/or services.
• Facilitate and expedite the completion of forms. The information contained in each user’s cookies can be used to pre-fill existing data collection forms.

Cookie Categories

Strictly Necessary:

Necessary for the operation of the site. They allow you to navigate our sites and use features (e.g., security cookies to authenticate users, prevent fraudulent use of login credentials, and protect user data from unauthorized third parties).

Performance:

These cookies typically collect information anonymously and allow us to determine details such as the number of visitors to a page, how visitors arrived at the site, and the pages accessed.

Functionality:

Cookies in this category allow Optidata to remember information about user behavior and preferences, such as the chosen language.

Loss of information stored in a preference cookie may make the experience on the website less functional but does not prevent it from working.

Advertising and Targeting:

Optidata uses some cookies for advertising purposes to deliver ads and run advertising campaigns according to a specific audience. Through these, it is possible to deliver ads based on your consumption profile on the site.

Use of Third-Party Cookies:

Technology service providers may use their own cookies on the Sites with our authorization to provide services. Such cookies will collect your data on our properties for the purposes outlined in our Privacy Policy.

How to Change or Block Cookies

Most browsers are set to automatically accept cookies. However, you can change settings to block cookies or alert you when a cookie is being sent to your device. There are various ways to manage cookies, including creating a general block for cookies, blocking cookies from a specific site, and even blocking third-party cookies in relation to a site. Blocking all cookies will affect the functioning of your experience, as it will not be possible to identify your preferences and recommend relevant content and advertising.

Refer to your browser’s instructions to learn more about how to adjust or change your settings, remembering that the desired setting should be replicated on all devices used to access the Sites (such as computers, smartphones, tablets). If desired, refer to the links below to change cookie settings in major browsers:

• Chrome™ Cookie Settings
• Firefox® Cookie Settings
• Explorer® Cookie Settings
• Safari® Cookie Settings

Can I Revoke My Consent?

If you haven’t changed your browser settings, you consent to the use of cookies when accessing our sites. We will store a cookie on your computer or device to remember you on your next visit. Our cookies have an expiration date, but it is reset with each visit to our website. If you wish to revoke your consent at any time, you must change your browser settings.

Changes to the Policy

We are always improving our Privacy Policy and our Cookie Policy, and changes will be reflected on these pages. So, before using any of our services, take a look at them. You will always be notified of any changes, either through notices on our site, by email, SMS, or through other means.

When we make changes, we will update the date on which the last change was published (February 25, 2021).

Remember: by continuing to access the services after such changes take effect, you agree to be bound by the new version of the Policy.